Ecofinance, operating in the Moldovan market under the brand CreditPrime, has demonstrated a strong growth in 2024. Total sales experienced a 51% increase, but portfolio growth was even better at 53% in comparison with the previous year.

Significant growth can be observed in various key business areas, reflecting strong customer engagement and expanding financial accessibility. Repeating customer volume surged by 68%, showing high levels of customer loyalty and satisfaction. Additionally, withdrawals increased by 45%, demonstrating the company’s commitment to providing individuals with convenient access to their credit line. New loan volume also saw a remarkable rise of 53%, enabling more customers to access additional funds.

“Last year we have worked on challenging projects that have allowed us to experience ambitious, but healthy growth and build a strong base for new offerings. Establishing new partnerships and being more accessible to our clients have played a crucial role in delivering results,” explains Lilian Guzun, the Chief Executive Officer of Ecofinance in Moldova.

In addition to the impressive automation of the processes, one of the main achievements of 2024 was integration of the MIA instant payment service of National Bank of Moldova that lets the company provide funds to its customers instantly, using only a phone number without the need for account number or card details. There are no more delays with real-time payment processing at any time of the day, seven days a week.

“The strong performance of last year shows the team's commitment and our dedication to innovation. We have the right people and tools in place to continue growing, and the beginning of this year already proves it. We are not sitting still – our progress is the result of continuous effort, strategic investments, and a shared drive to push boundaries and deliver excellence,” comments Rucsandra Larisa Stanciu, the Group Chief Executive Officer of Ecofinance.

The focus of 2025 is on continuous investment in the team as well as revolutionary technologies. Introducing new innovative products and services, the aim is to surprise clients with new and improved solutions that makes the entire customer journey more efficient.